Snapshot
- Role: Web strategy and growth lead (digital funnel, content ops, conversion, measurement)
- Organization: Algorithmics Phnom Penh (local school delivering Algorithmics’ programming curriculum for kids)
- Primary outcomes: enrollment growth, stronger inbound lead flow, clearer conversion path from interest to trial to enrollment
- Scope note: Curriculum and core learning platform were provided by Algorithmics Global; my work focused on growth strategy, web and digital execution, and enrollment operations.
Best for
- Primary fit: Web Strategy and Growth
- Secondary fit: Digital Adoption and Enablement (playbooks, comms, operationalization)
- Also relevant: Learner Engagement and Learning Tech (program packaging, parent education journeys)
Organization disclosure
Organization name included. Internal metrics, budget, and operational details are summarized at a high level. Deeper documentation is available on request.
Context
Algorithmics is an international programming school model for children and teens, delivered locally in small-group classes and, depending on location, with optional online learning.
In Phnom Penh, the growth challenge was to convert parent interest into consistent bookings and enrollments while maintaining a clear, trustworthy program narrative.
The problem
Early-stage education businesses often struggle because:
- parents do not immediately understand the program fit by age and outcome
- the website does not clearly guide visitors to the next step (trial, info session, inquiry)
- content and social proof exist but are not structured into a conversion journey
- lead handling is inconsistent, so high-intent inquiries cool off
Goals
- Make the offer instantly understandable by the audience (age bands, outcomes, format)
- Increase qualified inbound leads through discoverability and clear messaging
- Improve conversion from visitor to inquiry to trial to enrollment
- Build repeatable content and funnel operations the team could run continuously
Constraints
- Limited time and resources typical of a growing school
- Parent decision cycle requires trust, clarity, and social proof
- Multiple programs and age groups create complexity if information architecture is weak
What I did
1) Clarified positioning and program packaging
- Refined the way programs were explained so parents could quickly see “who it’s for” and “what the child will be able to do”
- Helped align the site narrative with the core Algorithmics value proposition (kids programming education)
2) Built a discoverability engine (SEO + structured content)
- Implemented technical and on-page hygiene basics so pages were indexable, scannable, and internally connected
- Created a repeatable content approach to support ongoing discovery and parent education
3) Improved the conversion path (CRO fundamentals)
- Structured landing pages and program pages so the next step was obvious
- Reduced friction around inquiry and booking actions (clear CTAs, fewer decision points)
4) Operationalized lead-to-enrollment workflows
- Introduced simple process assets (response guidelines, templates, follow-up cadence) so inquiries did not stall
- Standardized key messages so staff communicated consistently
5) Set up measurement and iteration
- Defined what to track weekly (inquiries, bookings, conversion signals)
- Used a feedback loop to adjust messaging, page structure, and content priorities over time
Deliverables
- Website content structure and program page framework
- Content operations rhythm (templates, standards, update cadence)
- Conversion-focused landing page and CTA patterns
- Lead handling playbook (response templates and follow-up flow)
- Measurement routine for continuous improvement
Results (high level)
- Scaled enrollment from about 80 to 300 learners in under 12 months (multi-factor effort; my contribution was web strategy, funnel execution, and growth ops)
- Increased clarity and conversion readiness through improved structure, messaging, and lead workflows
- Established a repeatable growth system the team could continue running
Proof
- Public school site and program positioning (format and age range vary by location but reflect the broader Algorithmics model).
- Curriculum and partner support model provided by Algorithmics Global (educational platform, materials, business LMS for partners).
- Optional: sanitized funnel snapshot or page examples available on request
Skills demonstrated
Web and social media strategy, technical SEO fundamentals, content architecture, conversion optimization, growth operations, messaging and positioning, process playbooks, measurement and iteration.