Samphy Y · Strategy through execution
Web strategy. Digital adoption.
Learning systems that people can use.
I help teams turn scattered requirements, unfamiliar tools, and ambitious programs into clear digital experiences and practical ways of working.
Based in Los Angeles · Open to US remote and hybrid opportunities
The connecting thread
I bridge strategy, communication, and hands-on execution.
My background spans law, learning and development, consulting, and digital strategy. That range helps me translate between technical teams, business stakeholders, and the people expected to use what we build.
I’m strongest where the work crosses boundaries: a website needs a clearer path to action; a platform needs a workable rollout; a learning program needs the structure to run consistently.
Selected work
Across owned platforms and client work, I develop content structures, technical SEO priorities, internal linking, and conversion paths. The focus is a website that is easier to find, navigate, and improve.
Website planning, content and SEO systems, analytics interpretation, and implementation.
At Algorithmics Phnom Penh, I supported instructor onboarding, platform use, delivery standards, and training operations so local teams could deliver the program consistently.
Algorithmics provided the curriculum and platform. My work focused on instructor enablement and local rollout execution.
My AI Strategy VR capstone combined Unreal Engine and AI character design. I also delivered an ASU guest session on keeping interactive AI characters aligned with the story and learning goals.
Immersive prototyping, interaction design, facilitation, and reusable implementation guidance.
My experience across Zillennium, the Arbitration Council Foundation, AECOM, and consulting includes learning programs, facilitation, stakeholder communications, and practical training assets.
Leadership development, learner communications, platform evaluation, and training design in complex environments.
Where I can contribute
Website roadmaps, information architecture, technical SEO, content systems, and conversion paths tied to business goals.
Stakeholder mapping, UAT planning, launch communications, job aids, training assets, and feedback loops.
Platform evaluation, instructor enablement, learner journeys, learning operations, and immersive prototypes.
A practical first 90 days
The priorities depend on your team. This is the working rhythm I would bring.
Audit the website, workflow, or learning experience. Talk to stakeholders. Identify friction, agree on outcomes, and turn the findings into a focused roadmap.
Create the priority assets, improve the user journey, and coordinate implementation. Use feedback and UAT to resolve issues before a wider rollout.
Support adoption, review what is working, and document the process. Give the team reusable guidance and a clear next set of priorities.
See the thinking
A concrete example of how I assess a website and prioritize improvements.
Open sample ↗PDF · Work sampleA practical structure for communications, training, feedback, and rollout.
Open sample ↗PDF · Work sampleA framework for comparing learning platforms against real requirements.
Open sample ↗Experience & perspective
17+ years across consulting, learning and development, communications, and digital strategy.
Find the relevant resume ↗YSAMPHY LLC · Web strategy, learning technology, and digital growth
Zillennium Co., Ltd
Training, facilitation, digital strategy, and organizational enablement
AECOM
Arbitration Council Foundation
Organizations represented in my professional work
More from the portfolio
In their words
“Samphy has great knowledge about productivity and facilitation. He’s also a great pleasure to work with. If you want to solve your important issues at work, you should check him out.”
Helen Kuyper
“Samphy helped our law firm ranks high on Google. If you want higher ranking for your business, you need to book him.”
Borana Mar
Let’s talk
Send me the role and the two outcomes that matter most in the next 90 days.
I’ll reply with the most relevant case studies, work samples, and resume version.
Based in Los Angeles. Open to US remote and hybrid opportunities. Work authorized (F-1 OPT EAD) through February 2027; STEM OPT eligible.