Video is the most effective medium to showcase your business to a wider audience. A video of a few minutes allows you to squeeze in more information than a blog post that would take just as many minutes to read.
Video is also the method of communication that people use most frequently on the Internet. Short-form video platforms such as TikTok have captured attention so effectively that most other platforms are incorporating this medium as well. Longer videos on YouTube and your business website are also effective at grabbing your audience’s attention.
Knowing that video is important is not enough. You also have to understand how to use the medium to your advantage. Production, dialogue, and delivery matter, but without a good concept, your video will not work.
These ideas can help you when planning your next campaign to showcase your business in the best light.
Show the People Behind Your Business
One of the most effective ways to use video is to showcase the people that make your business run. Focusing on the people humanizes your business and shows a side of you that customers may not get to see every day.
People want to support other people, and people love supporting local businesses. Maybe you want to showcase your own story as the founder or highlight a special employee. For this type of video, an Australian business focusing on video production can partner with you to create a story that resonates in the local context. An intimate, confessional video focused on the people who make your business run will tug at the heartstrings and show that you care.
Show a Day in the Life
“Day in the Life” videos are seeing lots of traction on social media. Media platforms and digital trend reporters are all over this phenomenon, which has thousands of videos under the hashtag and millions of views.
Most people participating in this trend are influencers or ordinary people showcasing their routines. Your business can participate as well! Focus on one person as they go about their workday, or film what happens in your business from opening until closing. This makes your company seem approachable and takes customers “behind the scenes.”
Teach Your Audience Something
Instructional videos are not necessarily creative—this is one of the most common formats businesses use. However, your approach can be creative. Think of new ways to present old information.
Instructional videos can also be creative when showing a fresh perspective. Some industries have not caught on to this trend yet, so don’t be shy to try it. For example, if you own a clothing boutique, film a video instructing people how to accessorize a certain outfit.
Show Your Business’s Products In Use
The customer testimonial is another popular video idea for businesses, but you can put your own creative twist on it. Instead of filming customers talking about your business and how great your products are, film them using your products or services.
This type of “in the wild” view of your business gives you authenticity. While an audience may suspect that a person in a testimonial video is a paid talking head, showing people using your product makes them seem more real.
Film a Product Unboxing
Unboxing videos are another popular type of video trend. According to YouTube’s official blog, there are over 25 billion views of unboxing videos per year, and this number is only growing.
The unboxing trend was started by influencers who would film themselves opening up PR packages or purchases. Businesses can join in on the fun as well.
Film your own unboxing when you receive new shipments, especially when you receive shipments of a new product. An unboxing video is a great way to build anticipation for a new product launch and supplement a marketing campaign.
Answer Some Questions
The most effective video strategies involve giving people what they want. Sometimes, these are answers to frequently asked questions.
The Q&A video can be a way to showcase someone from your business, such as a founder or CEO. Sitting them down for a question session can help more people learn about the work that went into founding their business and add a human dimension to your business.
You can also focus the Q&A on products or services that your business offers. If you notice that people frequently ask questions about certain things that you sell, having a video in addition to the FAQ section on your website gives your audience more information and shows that you are responsive.
Poke Fun at Stereotypes in Your Business
Audiences love humor, especially people in Australia, who are known for their sarcasm and love of parody. You can tap into that segment of the population by filming a humorous video about your own business.
One idea for a humorous video is to poke fun at stereotypes within your industry. For example, a pet shop that makes a video about how their staff are obsessed with dogs and always covered in pet hair will find that a large segment of their audience can relate.
Showing some humor in your videos not only grabs attention on the Internet, but it can also make your business feel more approachable, leading to higher conversion rates.
Film an Office Tour
One of the appeals of video is that you can showcase an authentic version of your business and give audiences a sneak peek into your business. People are naturally curious, and they like the feeling on social media of learning something that other people do not see.
Taking people behind the scenes and filming a tour of your office, warehouse, or workshop will capture your audience’s attention. This is a particularly effective idea for businesses that make their products on-site, as showing the place your goods get made gives you extra credibility as a small business and intrigues customers.
Use Creativity to Show Your Business’s Story
For businesses, video is not another burden but an opportunity to showcase aspects of your company that customers usually cannot see. It all starts with a creative idea that captures attention and shows your business in a new light.
Once you have an idea, make sure that you dedicate time to the production quality as well. Good production combined with a great concept can help your business shine.
